The Importance of Internet Booking Engines in Hospitality
An Effortless and Effective Way to Get More Customers
Tourism is a highly competitive industry, with accommodation establishments constantly looking for ways to improve their offering and increase their client base.
One of the best ways to do this is to stay on top of the latest technologies when it comes to service.
As a hospitality professional, you know that every little bit counts when it comes to improving the customer experience, so why not start with a small thing that offers huge benefits for both you and your guests.
Let’s take a look at what internet booking engines have to offer:
Speed and Efficiency
We live in fast-paced times, where you really have to be quick on the draw to win favor with consumers. Nowadays, people want instant gratification. They don’t want to fill in an enquiry form and then wait around for a day or two to receive a reply.
Nobody wants to use their precious time and money to call and make a reservation either, listening to endless automated options to connect to the right department telephonically.
Your customers want the necessary information at their fingertips. They want to see what you have to offer, compare prices, make their choice and do their booking in one go – preferably on their mobile phone.
Online Booking Engine Capabilities
Consumers know that they have a wealth of online information at their fingertips, but they don’t want to do all the hard work comparing prices and looking for special offers themselves.
People know that there’s technology that will do the work for them. In fact, it’s expected.
That’s why every online booking engine should be able to do the following standard tasks:
- Link to metasearch engines like Google
- Handle multiple currencies
- Integrate with your property management system and website
- Integrate with conversion optimization software, like hotelsnetwork
- Integrate with yield management software
- Accept and action promotional codes
- Upsell bookings by offering extras like spa treatments, or in-room services
- Display images of your rooms and facilities
- Operate across digital platforms like mobile, tablet and desktop computers
- Manage special offers and marketing campaigns seamlessly
Combined, these capabilities streamline the booking process and give the customer what they want at a glance or a click, offering the ultimate convenience.
Getting the Edge with Online Bookings
As part of the hospitality industry, we know that meeting and exceeding customer expectations is a top priority for accommodation establishments and tour operators. That’s why we’ve done extensive research on all the available booking engine options that are most suited to the African tourism environment and that also fit in with our aims and ethos.
These are the ones that meet our stringent criteria:
D-Edge stands out as by far the best way to help us help you to grow your business with modern-day technology. We’ve also done an intensive case study to see how the system works in a real-life situation.
This system innovatively unifies every aspect of hospitality marketing in one place, seamlessly managing time-consuming processes, so you can focus on in-person guest interactions and services.
If you’d like to find out more about what makes D-Edge the ideal internet booking engine for you, you can read more here.
Alternatively, if you are a provider of internet booking software, and you think your product is a good fit for us too, get in touch via the contact us form below.