Helping accommodation establishments in Africa get more direct bookings!

Welcome to Direct Bookings Africa!

Our Objectives

  1. To get more direct bookings for accommodation establishments via their own online channels and straight from their guests.
  2. To create a network of accommodation establishments that share the same goal of getting more direct bookings.
  3. To share information with this network of accommodation establishments about direct booking strategies and methods.
  4. To encourage the general public to shop around online before making a booking and to educate the general public on the potential benefits of making a online booking directly with an accommodation establishment.
  5. To promote accommodation establishments that are partners of Direct Bookings Africa to the Direct Bookings Africa audience.
  6. To use the collective bargaining power that this network of accommodation establishments possesses:

6.1. To get the software suppliers to provide accommodation establishments with the functionality that they require to get more direct bookings from their online channels.

6.2.  To get the online travel agents to provide accommodation establishments in Africa with better terms and conditions than that which they are currently bound too.

Please do contact us if you would like more information about our objectives and how we plan to go about achieving them.

About Us

Direct Bookings Africa is driven by a passionate group of individuals and entities that are dedicated to bringing about positive change in the hospitality industry in Africa. Direct Bookings Africa is a collaborative network of professionals, accommodation establishments, software providers and providers of other related services, designed to help accommodation establishments in Africa get more bookings via their own online channels, directly from their guests.

Direct Bookings Africa is born out of the belief that direct bookings are best, not only for accommodation establishments but also for guests.

The cost of acquiring a direct booking, for an accommodation establishment, is far lower due to the fact that it attracts far less commission than bookings that come via an online travel agent. This is beneficial from a cost saving perspective for accommodation establishments, which can then in turn pass on the cost saving to guests in either the form of a lower direct booking rate or other privileges that can be awarded to guests that book directly.

Our purpose is to help accommodation establishments to take their own back from the online travel agents and to incentivise guests to book directly with accommodation establishments, instead of via an online travel agent.

If you fall into the category of either an accommodation establishment or a software / service provider whose software / services are able to help accommodation establishments get more direct bookings, then we would love to have you join us in our mission to help accommodation establishments in Africa get more direct bookings! Contact us by completing the contact us form below.

Accommodation Establishments

Our aim is to help accommodation establishments get more direct bookings.

One of the ways in which we do this is by providing accommodation establishments in Africa with information and training on the latest direct booking strategies as well as information on the systems and software required to implement them.

Sign up for our newsletter by providing us with your name and email address below and stay up-to-date with the latest direct booking strategies, software and systems:

In addition hereto, if you would like us to provide you with training (in person or via electronic means) on direct bookings strategies, software and systems, then please do contact us by completing the contact us form below.

All information and training provided to accommodation establishments is done so free of charge.

Accommodation establishments may also apply to become official partners of Direct Bookings Africa.

Accommodation establishments that become official partners of Direct Bookings Africa will get additional exposure on the Direct Bookings Africa website and social media channels as well as in the Direct Bookings Africa newsletter. Wherever possible, accommodation establishments that become official partners will also receive preferential rates on software and will receive first option on trial software from our software supplier partners.

Complete the contact us form below if you would like information on becoming an official Direct Bookings Africa partner.

Software & Service Providers

If you are a software provider or a provider of other related services, whose software or services are geared towards getting direct bookings for accommodation establishments, then we would love to partner with you and showcase your software or services to accommodation establishments in Africa. Complete the contact us form below to join us in our mission to get more direct bookings for accommodation establishments in Africa.

Contact Us

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